Hey, I'm Jason Finestone, a Toronto-based freelance writer and restaurant consultant with an insatiable lust for new edible discoveries.
I am a world traveler intent to explore obscure local street food, satisfying noodle soups, and to expand my collection of hot sauces. I am equally enamoured with the diverse culinary culture that abounds in Toronto, and use it as fuel for both my personal and professional interests.
As a freelance writer I specialize in food-centric content. I believe that behind every dish there is a story – a reflection of who created it and where they come from. I believe that food itself is the most profound universal language – an accessible lens that brings culture, history, community, and circumstance in to focus. My food writing includes features on chefs and restaurants, food trend pieces, food events coverage, and restaurant reviews.
As a copywriter and content writer, I have worked with a diverse set of clients from small businesses to large multinational corporations. My strength is creating engaging and meaningful content for these companies with an audience-focused approach.
I also enjoy writing about travel, cocktail culture, nutrition, cars, fashion, art, culture, and lifestyle. I am always looking to align with new brands and individuals to find creative and engaging ways to tell their stories.
As a personal restaurant consultant I advise local restaurants on how to increase everything from their web presence to their service standards. I have multifaceted experience in the restaurant industry in all levels of front-of-house. My deep and discerning marketing knowledge and public relations training will help your restaurant refine its image and excite your target audience.